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Maximising ROI on marketing spending with AI
Enterprises globally are experiencing a seismic shift in the way marketing budgets are allocated and evaluated, courtesy of AI’s unparalleled analytical capabilities. As we delve into the impact of AI on marketing within enterprise organisations, a pivotal area to focus on is its ability to maximise return on investment (ROI) in marketing spend. AI across…
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Reflecting on AI for WordPress
It’s the hot topic on everyone’s mind, on every news channel, and across every social media platform – if you aren’t already experimenting with AI, chances are you’ll know someone who is. Public and professional interest in AI is growing by the day; for every AI question answered, three more pop up. In an industry…
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Open source & AI: a perfect pairing
One of the things I love most about working with WordPress is being part of the open source community. At Human Made, the transparency, collaboration and commitment found in OS is in our DNA – for me, it’s an inspiration as well as a network. As the old aphorism goes, a rising tide lifts all…
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WordPress AI: Generative content & blocks pt. 2
I’ve already talked about how we’re exploring generative content in WordPress. Like all things in the AI field, things have already progressed! I thought I’d share some incremental progress and improvements to the WordPress Block Editor assistant to provide some details on the challenges and improvements. It’s striking to me that small incremental improvements make…
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WordPress AI: Generative content & blocks pt. 1
If you’ve been following the recent rise of AI technologies, specifically ChatGPT (and who hasn’t!) you’ve likely wondered how it will be integrated into tools and products you already use. I certainly did, which is why I’ve been working with the rest of Human Made on ways we can bring AI to WordPress. Taking a…
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Should publishers be using generative AI?
In a short space of time, generative AI – defined as artificially intelligent technology able to produce rather than analyse or regurgitate existing content – has gone from being roundly dismissed to a force to be reckoned with. The content generative AI can produce spans imagery, video and text, and has been increasingly visible on…