Case study
SEON: unifying and empowering a growing digital presence
SEON partnered with Human Made to overhaul its website into a unified, fully-editable WordPress platform.
Industry
Technology
Services
Development, Consultancy
About SEON
SEON is a leading fraud prevention company dedicated to safeguarding the entire customer journey, enabling businesses to operate confidently amidst evolving risks. In just seven years, SEON has prevented over $200 billion in fraud-related losses, serving more than 5,000 businesses globally.
The company’s innovative solutions integrate real-time digital footprint analysis, device intelligence, and a customisable AI-driven rules engine, empowering businesses to proactively identify and mitigate potential threats.
Streamlining for higher performance
SEON’s website combined a headless NextJS frontend with native WordPress elements for select sections. This complex infrastructure required developer intervention, limiting agility.
Faced with rapid business growth, SEON needed a streamlined, scalable website that empowered their content team while maintaining a polished, enterprise-grade user experience.
Delivering the best of WordPress
Human Made reimagined SEON’s website with a fully editable block-based WordPress theme, making it easier for the marketing team to create and manage pages. Key features included:
- Full Site Editing (FSE): A block-based approach to templates and patterns for flexibility in content creation.
- Custom Gutenberg blocks: 30 reusable blocks, including interactive elements like Lottie animations, HubSpot integration, and inline synced text snippets.
- Multilingual functionality: Powered by MultiLingualPress to deliver content in English and Spanish.
- Content migration: Seamless migration of existing content and modernisation of plugins.
The project followed an agile methodology, enabling flexibility and collaboration throughout development.
Powerful partnership
We collaborated closely with the team at SEON to define project milestones, including early content migration to enable testing and iteration. Designs were finalised during development, with clear priorities set for must-have and nice-to-have features.
The team built a robust block-based theme aligned with SEON’s design system. They migrated content while enhancing functionality with new blocks and custom plugins, such as pop-ups and table-of-contents features.
Despite evolving requirements, the project was delivered on time, with a modern and scalable website that met all key objectives.
At the project kick-off, the Human Made team provided great support in helping us shape the best way forward. They didn’t just take our brief and run with it—they offered consultative advice that really helped refine our approach. They suggested several impactful options, particularly around using Full Site Editing and custom Gutenberg blocks, which ultimately made the site much more flexible and easier to manage.
Their experience with large-scale projects was clear from the start, and they helped us weigh different approaches to ensure we built something scalable and future-proof. It felt like a true collaboration, where their input added real value to the decisions we made.”
Jonathan Pryer, Digital Marketing Manager, SEON
A platform for growth
Together, the teams delivered a modern, high-performance website that empowers SEON’s team, meets their immediate needs, and prepares them for future growth.
Working with Human Made was an excellent experience. Their WordPress expertise and agile, client-focused approach helped us deliver a high-performance, scalable website on a tight deadline. The end result is a site I’m incredibly proud to have been a part of.”
Jonathan Pryer, Digital Marketing Manager, SEON
Key outcomes include:
- The best of WordPress: The project was completed within the tight three-month timeline, showcasing how effective the latest WordPress features like FSE and the block editor can be for enterprise-level organisations.
- Empowered marketing team: SEON’s marketing team can now build pages independently, leveraging FSE and custom blocks for flexibility.
- Scalable website: The site is ready to grow with SEON’s business, offering a high-performance, multilingual experience.
- +90% increase in user engagement
- +33% traffic increase to key product content
- +46% traffic increase to key pages
- +26% increase in meetings booked from organic traffic
Our collaborative efforts resulted in a robust, scalable solution that positions SEON for long-term success. We can’t wait to see what’s next!
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