Articles
-
Claude or Codex? WordPress doesn’t care
Model choice matters less than you think. Here’s what actually does.
-
A great pitch isn’t always a great WordPress agency
Welcome to Word on the Future! Every enterprise WordPress project starts the same way: a strong pitch, a polished proposal, a shortlist of client logos everyone recognises. It’s what happens after the contract is signed that separates the agencies who deliver from the ones who just present well. This month, we’re digging into procurement —…
-
AI is changing enterprise WordPress
Welcome to Word on the Future! AI has a habit of making existing problems impossible to ignore. Platforms that once felt flexible suddenly look rigid. Procurement processes that worked five years ago start asking the wrong questions. Cost models change. Governance changes. Even the definition of what a CMS should do is shifting beneath our…
-
Self-optimising WordPress is here
We connected AI agents to WordPress blocks and ran repeated tests with Accelerate. Here’s how the experiment worked, and what we’re still testing.
-
Everything enterprise teams wish they’d known sooner
Welcome to Word on the Future! This month, we’re looking at what happens when AI stops being a side project and starts becoming part of the day job. From coding agents and enterprise platforms to the foundations organisations need to thrive in an AI-native world, the conversation is shifting fast. The question isn’t whether AI…
-
WordPress + GA4 + AI = less content, more performance
In 1985, Microsoft shipped Goal Seek in Excel. A few years later came Solver and Monte Carlo simulations. Instead of guessing outcomes, you could define success and let the software search for the variables that produced it. I remember using these tools during my years in banking, often grinding the CPU to a halt. Solver,…
-
WordPress + GA4 + AI = fewer posts, more performance
We combined WordPress content, analytics and AI to test what drives engagement. The results pointed to better topics, not a busier publishing calendar.
-
From AI workflows to WordPress 7.0: what matters now
Welcome to Word on the Future! This month, we’re exploring how enterprise WordPress is adapting to an AI-native future, from the way teams collaborate and publish content to the platform shifts reshaping digital experiences at scale. From reflections on our Croatia retreat to the growing maturity of WordPress 7.0 and the changing role of AI…
-
Your WordPress site has a shadow audience
There’s a version of your website you’ve never seen. No design, no navigation, no hero image. It’s the version agents are looking for. Over the past few months, the web has forked into two. One side is for humans, the other is for agents. Here’s what has already happened: Shopify Agentic Commerce → Agents can…
-
WordPress is changing fast. Are you ready?
Welcome to Word on the Future! This month, we’re unpacking what it really takes to prepare for an AI-first web. From the patterns shaping WordPress in 2026 to the rise of agentic workflows and shifting search dynamics, in this issue we’re focused firmly on how platforms need to evolve. If you’re planning what comes next…
-
OpenClaw + WordPress: what actually happens
We connected OpenClaw to WordPress through Accelerate. It found missing donation tracking and audience gaps using the site’s own analytics.
-
WordPress in 2026: what’s next
Welcome to Word on the Future! This month we’re looking ahead to WordPress in 2026, from the big macro shifts shaping the platform to the practical moves teams can make right now to stay fast, flexible, and future-ready. If you’re planning what comes next, this issue is packed with the insight you’ll want in your…