The Human Made blog

Over the last few years, web teams have been sold a familiar promise: break everything apart and you will move faster. Headless CMSs paired with front end frameworks. Visual editors layered on top. Composable stacks assembled tool by tool. The goal was flexibility, but for many organisations the result has been the opposite. More moving…

Most conversations about AI in CMS platforms start in the wrong place. They focus on features. Content generators. Chatbots bolted into sidebars. Assistive tools that demo well but rarely change how work actually happens. These additions feel modern, but they do not compound. They live in isolation, disconnected from the systems that organisations rely on…

For years, the enterprise CMS conversation has treated lock in as a feature. Proprietary platforms promise stability by owning the stack end to end. Integrations are gated. Extensibility comes at a premium. Exit paths quietly disappear over time. The assumption is simple. If leaving is hard enough, customers will stay. But in an increasingly complex…

For a long time, enterprise teams have been stuck with an uncomfortable trade-off. In 2026, WordPress breaks it. You could scale fast, but only by accepting rigidity, brittle tooling, and a growing maintenance burden. Or you could stay flexible, at the cost of control, consistency, and long-term sustainability. That false choice has shaped how digital…

Most websites have a launch moment. Very few have a second act. A new site goes live, everyone celebrates, and then it slowly becomes a digital museum. The homepage stays the same. The hero message gets stale. The CTA keeps asking the same question, even when the business has moved on. Not because teams don’t…

Personalisation has become one of those words everyone uses, but few people agree on what it actually means. For some teams, it means showing “related content” or surfacing what is trending. For others, it is about tailoring experiences to individual users across visits, devices and channels. Both approaches get labelled as personalisation, even though they…

The 2025 State of Enterprise WordPress report offers one of the clearest pictures yet of how large organisations are using WordPress to deliver at scale. The findings reveal a platform maturing in capability, broadening in adoption, and steadily gaining influence inside enterprise technology stacks. For teams navigating digital strategy, this year’s report provides valuable insight…

WordPress 6.9 arrives on December 2, 2025, and it’s not just another incremental update. This release marks the beginning of Phase 3 of Gutenberg—the collaboration phase—and introduces features that fundamentally reshape how teams work together in WordPress. At the heart of this release is Notes, a feature we’re particularly proud to see land, given that Human…

For more than two decades, WordPress has powered the web by making content creation simple, flexible, and open. Yet as digital experiences have evolved, the way businesses think about their websites has changed.  Marketers no longer think in pages and posts; they think in campaigns, audiences, and offers. They expect their content tools to integrate…

Digital teams today have more tools than ever before. There is a platform for every channel, a system for every workflow, and a service for every new idea. At first, this feels like progress. Each tool promises speed, efficiency, or autonomy. Over time, though, these decisions begin to add up. What once felt empowering can…