The Human Made blog

The latest thinking on enterprise WordPress, open source technology, and life at Human Made.

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  • Human Made retreat roundup – Croatia 2026 🇭🇷

    Human Made retreat roundup – Croatia 2026 🇭🇷

    It had been nearly two years since we were last on retreat together in Greece, which, in a company like ours, feels like a very long time. Last week, we brought Human Made back together again, this time on the Croatian coast, surrounded by mountains, sea air, and the kind of setting that invites both…

  • AI is changing publishing. Most platforms aren’t ready

    AI is changing publishing. Most platforms aren’t ready

    AI is already part of how enterprise teams work. Quietly in some places, more visibly in others. Editors use it to summarise long-form content. Marketers lean on it for campaign copy and optimisation. Content teams use it to analyse performance and spot gaps. What started as experimentation has moved into daily workflow faster than most…

  • Evaluating the Technical Skills of a WordPress Agency

    Evaluating the Technical Skills of a WordPress Agency

    For non-technical stakeholders, choosing a WordPress agency can feel like guesswork. Most agencies sound convincing. Many have polished portfolios. Pricing varies wildly. And without a technical background, it is difficult to separate genuine engineering expertise from surface-level competence. That gap matters. The technical decisions made early in a WordPress project shape everything that follows: performance,…

  • WordPress 7.0: Enterprise-Grade by Default

    WordPress 7.0: Enterprise-Grade by Default

    After a couple of delays, WordPress 7.0 is scheduled to land on May 20th. We’re looking at this through the lens of the beta releases and recent core updates, so some details may still shift. But the overall direction is already clear, and it’s one enterprise teams have been waiting for. This is the release…

  • Why platform evolution beats replatforming

    Why platform evolution beats replatforming

    Enterprise platform decisions are often framed as a choice between build or buy. Either you invest in something bespoke, or you purchase a proprietary system that promises speed and structure. But for many enterprise organisations, that framing no longer fits. Digital platforms now have to support multiple brands, markets, teams, channels, integrations, and increasingly, AI-enabled…

  • Why enterprise brands are backing WordPress in 2026

    Why enterprise brands are backing WordPress in 2026

    Our recent event, WP:26, was a deep dive into the future—and I was completely fired up to see us gather technologists, publishers, and platform leaders to explore the key patterns shaping WordPress in 2026 and beyond. We packed an afternoon full of talks and discussions, covering the massive impact of AI, accessibility, enterprise publishing, and…

  • WP:26: Patterns shaping WordPress in 2026

    WP:26: Patterns shaping WordPress in 2026

    When we started planning WP:26, we kept returning to one question: What patterns are emerging that will shape WordPress in 2026 and beyond? The CMS landscape is changing quickly. AI is transforming how teams work. Expectations around accessibility and performance are rising. Enterprise organisations are rethinking how their digital platforms evolve over time. By the…

  • WordPress as an agentic platform

    WordPress as an agentic platform

    At WP:26, Human Made’s virtual event exploring the future of WordPress, we brought together technologists, publishers, and platform leaders to discuss one big question: What patterns are emerging that will shape WordPress in 2026 and beyond? Across a day of talks and conversations, speakers explored how AI, accessibility, enterprise publishing, and evolving web standards are…

  • AI: the impact on search, discoverability & strategy

    AI: the impact on search, discoverability & strategy

    On 12 March 2026, WP:26 assembled the brightest minds in the WordPress ecosystem to explore the trends actively redefining the platform. From AI-driven workflows and the agentic web to accessibility and the future of search, we went beyond the surface to unpack what’s changing and what it means for building with WordPress at scale. One…

  • Why accessibility is fundamental in 2026

    Why accessibility is fundamental in 2026

    At WP:26, Human Made’s virtual event exploring the future of WordPress, much of the conversation focused on what’s changing across the web. AI is accelerating workflows, enterprise platforms are becoming more complex, and expectations around digital experiences continue to rise. But in the middle of all that change, one session brought the conversation back to…

  • The shape of the web in 2026

    The shape of the web in 2026

    At WP:26, Human Made’s virtual event exploring the future of WordPress, we asked a simple question: What patterns are shaping the web in 2026? To help answer that, Chris Reynolds, Senior Developer Advocate at Pantheon, stepped back from the day-to-day tooling conversations and looked at the bigger picture. While many discussions about the future of…

  • Checklist: 5 must-do performance audits before Q1 begins

    Checklist: 5 must-do performance audits before Q1 begins

    Q1 has a habit of arriving fast. New campaigns launch. Product updates go live. Traffic spikes. Leadership wants reporting. And suddenly your WordPress platform is under more scrutiny than ever. If you manage an enterprise WordPress estate, performance is not just a technical concern. It directly impacts revenue, search visibility, user satisfaction, and operational efficiency.…

  • 5 AI Tools Enterprise Teams Should Know (But Probably Don’t)

    5 AI Tools Enterprise Teams Should Know (But Probably Don’t)

    By now, every enterprise has a position on ChatGPT. Most have piloted Copilot. A growing number are exploring how large language models fit into their product and operational strategies. But the most useful AI tools for enterprise teams in 2026 aren’t the ones making headlines. While the boardroom conversation centres on the big platforms, a…

  • GEO in 2026: Visibility in an AI-First Web

    GEO in 2026: Visibility in an AI-First Web

    Search is changing again. Not because people have stopped looking for information, products, or services online, but because the way they look is evolving fast. In 2026, more discovery starts with a question asked to an AI assistant rather than a query typed into a search engine. And that shift has major implications for enterprise…

  • How WordPress solves visual editing without the complexity tax

    How WordPress solves visual editing without the complexity tax

    Over the last few years, web teams have been sold a familiar promise: break everything apart and you will move faster. Headless CMSs paired with front end frameworks. Visual editors layered on top. Composable stacks assembled tool by tool. The goal was flexibility, but for many organisations the result has been the opposite. More moving…

  • WordPress: From CMS to agentic platform

    WordPress: From CMS to agentic platform

    Most conversations about AI in CMS platforms start in the wrong place. They focus on features. Content generators. Chatbots bolted into sidebars. Assistive tools that demo well but rarely change how work actually happens. These additions feel modern, but they do not compound. They live in isolation, disconnected from the systems that organisations rely on…

  • Why trust is built on exit, not lock in

    Why trust is built on exit, not lock in

    For years, the enterprise CMS conversation has treated lock in as a feature. Proprietary platforms promise stability by owning the stack end to end. Integrations are gated. Extensibility comes at a premium. Exit paths quietly disappear over time. The assumption is simple. If leaving is hard enough, customers will stay. But in an increasingly complex…

  • 7 ways to get the most out of WordPress in 2026

    7 ways to get the most out of WordPress in 2026

    For a long time, enterprise teams have been stuck with an uncomfortable trade-off. In 2026, WordPress breaks it. You could scale fast, but only by accepting rigidity, brittle tooling, and a growing maintenance burden. Or you could stay flexible, at the cost of control, consistency, and long-term sustainability. That false choice has shaped how digital…

  • Accelerate: What happens after launch?

    Accelerate: What happens after launch?

    Most websites have a launch moment. Very few have a second act. A new site goes live, everyone celebrates, and then it slowly becomes a digital museum. The homepage stays the same. The hero message gets stale. The CTA keeps asking the same question, even when the business has moved on. Not because teams don’t…

  • How Personalised Is Your Digital Experience, Really?

    How Personalised Is Your Digital Experience, Really?

    Personalisation has become one of those words everyone uses, but few people agree on what it actually means. For some teams, it means showing “related content” or surfacing what is trending. For others, it is about tailoring experiences to individual users across visits, devices and channels. Both approaches get labelled as personalisation, even though they…

  • Why Accessibility is a Business Advantage

    Why Accessibility is a Business Advantage

    Accessibility often enters the conversation through the lens of compliance. Laws like the ADA or the European Accessibility Act make it non-negotiable. But compliance is only the beginning. Teams that treat accessibility as a strategic investment discover benefits that reach far beyond legal risk. Accessibility drives performance, efficiency, and growth: the same outcomes every digital…