As content scales—especially at the enterprise level—handling a large volume of images, videos, and documents becomes increasingly complex and time-consuming. Human Made’s Asset Manager Framework (AMF) is a powerful open-source tool that tackles this challenge head-on, streamlining and simplifying media management for WordPress at scale.
AMF in action
One of the most exciting examples of AMF’s potential in action is its use by NASA. Digital agency Lone Rock Point implemented Human Made’s AMF as part of NASA’s site replatforming, ensuring seamless management of high volumes of media content while maintaining fast, reliable asset delivery for users around the world.
“I know Human Made reliably maintains everything they open source, so I felt confident that the plugin was stable and dependable. Being a government agency, it was especially important to use tools coming from a reputable source for this project.”
– Andrew Norcross, Lead Application Developer, NASA CMS, Lone Rock Point
What makes AMF so effective? Why it was developed, and how does it benefit organisations looking for better media management on WordPress? Let’s find out!
What is the Asset Manager Framework?
At its core, AMF provides a bridge between WordPress and a content delivery network (CDN), allowing assets to be offloaded to a CDN while still being managed through the WordPress backend. This approach improves site performance, enhances scalability, and reduces the potential for manual errors in asset deployment.
Put simply, Human Made’s Asset Manager Framework is an open-source solution that simplifies the management of digital assets in WordPress. Built with scalability in mind, AMF integrates seamlessly with WordPress, making it easier for teams to organise, retrieve, and deploy assets. For organisations with global audiences and high media demands, such as NASA, AMF ensures that content is reliably accessible and always up-to-date.
Why AMF? The motivation behind the tool
Human Made developed AMF to meet the needs of high-traffic, media-rich sites where the standard WordPress Media Library might struggle to keep up. AMF offers a solution that:
- Enhances performance: AMF routes assets through a CDN, reducing server load and improving site performance—a critical need for enterprise organisations where performance and reliability are paramount.
- Simplifies asset versioning: AMF assigns unique identifiers to each asset version, making it easy to update or revert to previous versions. For teams managing content in real-time, this feature streamlines version control and reduces the risk of outdated assets being displayed.
- Automates processes: By enabling automatic asset management through a CDN, the tool minimises manual effort, freeing up teams to focus on content and strategy rather than logistical details.
- Supports custom workflows: Designed with flexibility in mind, it adapts to different organisational needs, supporting unique workflows and configurations as needed—vital for enterprises’ complex requirements.
Key features of Human Made’s AMF
AMF brings a suite of features tailored to enhance the experience of both developers and content managers:
- Seamless CDN integration: By routing assets through a CDN, AMF ensures faster loading times and reduces the burden on WordPress servers. This feature is especially valuable for organisations with global reach, ensuring that content is quickly delivered worldwide.
- Flexible configuration: AMF allows developers to set up custom configurations, adapting asset handling to specific project needs, such as handling multiple asset libraries or supporting various CDN setups.
- Dynamic asset routing: AMF dynamically routes assets based on type and configuration, ensuring they’re delivered from the most optimised source. This feature ensures media is always delivered in the fastest and most efficient way possible.
- Automatic asset versioning: AMF simplifies asset updates by automatically versioning each file. This feature is particularly useful for content teams who need to frequently update or roll back media, ensuring they have complete control over what’s displayed on the front end.
- Developer-Friendly Architecture: AMF’s robust tools and documentation make it easy for developers to implement and adapt, enabling them to customise it for specific requirements quickly.
Getting started with the Asset Manager Framework
If you’re ready to enhance media management on your WordPress site, you can explore AMF on GitHub. The repository includes documentation, installation instructions, and configuration guidance, making it easy to get started.
Human Made’s commitment to the WordPress open-source community means AMF is free to use, modify, and adapt. Whether you’re an enterprise organisation like NASA or a smaller team looking to optimise your media management, AMF provides a scalable, efficient solution.
Human Made’s Asset Manager Framework is a game-changer for anyone managing extensive media assets in WordPress. With features like CDN integration, automatic versioning, and flexible configuration options, AMF makes media management efficient, scalable, and reliable—qualities that are critical for enterprise organisations with high demands.
For developers, content managers, and enterprise organisations alike, this open source plugin offers a new level of control and efficiency. By providing a solution to a common media management challenge, we’re continuing to push boundaries in WordPress innovation, enabling organisations to deliver a better user experience across the board.