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WC Asia: Winning your first enterprise WordPress client

Human Made is going to Taiwan! Will we be seeing you there? HM COO Siobhan McKeown shares some of the highlights we’re most looking forward to at this year’s WordCamp Asia, as well as her talk on winning your first enterprise WordPress client.

In just a few weeks, some of the Human Made will be landing in Taiwan for the second WordCamp Asia. We are super proud that our own Jon Ang is the lead organiser for this year and that Human Made has been able to support his participation in the event (check out Jon’s post on what it takes to organise a WordCamp here!). We also have a number of speakers and will be sharing some of what we’ve learned about enterprise WordPress.

Our Director of Agency Operations, Petya Raykovska, will be running a panel about the challenges and opportunities of enterprise WordPress: she’ll be joined by Lorna Lim, our Senior Account Manager in APAC, along with Kim Coleman from Yoast and Rahul Bansal from rtCamp.

I will be approaching the same talk from a different angle: how you can win your first WordPress enterprise client.

Human Made has been in the enterprise WordPress business for many years, and it’s been a bit of a rollercoaster journey. We’ve learned a lot about how to win (and lose) an enterprise deal. In this talk, I’ll take you through the experience of winning your first enterprise client, sharing some techniques for success and revealing some of the pitfalls that you can expect to encounter on the way. 

As an open-source company embedded within the WordPress community, we believe that community contribution involves more than contributing to the WordPress project; we want to also share some of the ways that we’ve been successful to support other agencies and individuals who are looking to win their first enterprise client. The Asian community is particularly important to us as we have some of our biggest clients in the region, as well as a number of Altis customers and partner agencies. We think that there is a lot of opportunity for growth and that this can be driven by the local community to benefit the local community.

Who should attend this WC Asia talk?

You should attend this talk if you are a freelancer or an agency who is looking to break into the enterprise market. You might also find it helpful if you are already working in the enterprise market and you are looking for some tips and tricks which will help to get your enterprise sales over the line. It’s going to cover a lot of the basics of what you might need to know in terms of where to look for and find enterprise leads, how to run discovery, pitch, and what happens when you get that elusive “yes”.

I’ll also be participating in the “Human Library” at the contributor day where you can book in time with me to talk about enterprise WordPress. 

If you’re attending WordCamp Asia, come and say hello! Siobhan’s talk will be on March 8, 10:00AM CST – Track 4 / Room 101C.