Case study
AGBI: Embedding AI into publishing workflows
AGBI partnered with Human Made to incorporate AI-generated content summaries into their editorial workflows.
Industry
Publishing
Services
Development, Consultancy
About AGBI
AGBI is a full-spectrum business news platform for the MENA region and beyond. They break important stories, provide authoritative analysis, and facilitate interaction and commercial collaboration.
Headquartered in London and with a newsroom in Dubai, ABGI are a team of dedicated journalists providing up-to-the-minute business news and insightful analysis at the intersection of regional economies and global markets.
In technology-accelerated markets where content can be created in an instant, AGBI seeks to deliver insights rather than simply present information, to foster understanding rather than contribute to the noise, and to provide the focus that highlights key developments.
Enhanced editorial efficiency with AI
The team at AGBI understood that their readers are looking for impactful insights whenever and wherever they interact with AGBI’s content.
The goal for the project was to exceed user expectations and enhance efficiency by integrating AI into AGBI’s editorial workflow, enabling editors to efficiently generate, review, and publish summaries.
Users can access these AI-generated summaries on Company Insight pages: these pages aim to complement AGBI’s news coverage with evergreen content about key companies in the region. They hope this will become a rich resource and be a strong differentiator for them in their market.
From Company Insights, users can explore the source articles, and click through to read the full content. This approach would streamline the content creation process, and enhance user engagement by delivering meaningful insights.
Watch the AI tools in action
Human Made Engineering Manager Matt Haines-Young showcases the AI content generation tool and Entity Base plugin we built to satisfy AGBI’s commitment to the highest editorial standards.
Overcoming AI limitations
One of the key challenges was refining the AI prompts to produce publish-ready summaries with minimal editorial input.
Our Human Made team addressed this by introducing editable prompts within WordPress, allowing editors to quickly iterate and refine them.
By incorporating AGBI’s writing style guide into system and user prompts, the AI’s output quality improved significantly, resulting in summaries that aligned with the company’s editorial standards.
The combination of well-crafted prompts with recent relevant news now allows for the production of AI-generated content that is fresh, genuinely useful content and remains unique to AGBI—avoiding the pitfalls of generic, low-quality AI text.
Keeping people at the heart of AGBI’s AI integration
AGBI’s dedication to timely, relevant, and insightful content meant they wanted to retain human involvement within the editorial process.
To maintain these quality standards alongside AI-generated content, we developed a workflow for the editorial team to create these summaries efficiently.
Instead of full automation, summaries are generated on demand, allowing editors to review, edit, and refine them before publishing. The tool also flags summaries that have not been regenerated recently, helping the team maintain up-to-date content.
“Human Made are proving to be a great partner for the complex work of AI product development as well as a first-rate WordPress development partner.
They understand the opportunities and are eager and skilled enough to explore them with us.”
Drew Broomhall, Chief Product Officer, AGBI
Looking to the future with AGBI & AI
We’re excited to continue our collaboration with AGBI, with plans to to expand the feature across more content types and pages across the coming year.
With over 1,000 Company Insight pages targeted, our partnership has laid a strong foundation for future growth and innovation.
The success of this proof-of-concept project demonstrates the potential of AI to transform editorial workflows and deliver meaningful value to users and businesses alike.
“This was a fun project to work on! I enjoyed experimenting with AI prompts to generate useful responses, and creating a seamless user experience for editors. I’m excited to explore new ways we can expand AI’s role in the editorial workflow in the future.”
Sam Miller, Senior Web Engineer, Human Made
Download the full AGBI case study
Get behind the scenes and see how the Human Made and AGBI partnership achieved digital excellence.
Download the full AGBI case study
Get behind the scenes and see how the Human Made and AGBI partnership achieved digital excellence with AI.