WordPress: Media Management at Scale

WordPress Media Management

Organise, optimise, and deliver assets across enterprise WordPress platforms

Media and asset management is a common pain point for enterprise content teams. Whether you are publishing across multiple sites, collaborating globally, or handling thousands of assets, WordPress can support powerful media workflows with the right tools and structure.

At Human Made, we help enterprise organisations scale their media operations using WordPress. Our approach combines custom workflows, integrations with DAM platforms, and our own open source tools like the Asset Manager Framework.

Contact us about your project ➞

Read the case study: NASA

What does enterprise media management look like?

High-performing media management in WordPress supports speed, consistency, and control. It enables content teams to reuse approved assets, ensure brand consistency, and deliver media efficiently across large websites or networks.

With Human Made and the Asset Manager Framework, you can:

  • Deliver optimised media to all devices and regions
  • Centralise and categorise assets across teams or sites
  • Connect with your DAM or use WordPress as a light DAM
  • Apply metadata, usage rules, and access control
  • Surface approved assets inside the block editor
  • Improve asset discoverability and reduce duplication

Find out how NASA uses the Human Made Asset Manager Framework to power their media management.

Read the NASA case study

Key capabilities

Asset Manager Framework – An open source plugin that provides a consistent interface for managing digital assets.

See the AMF on GitHub.

DAM integration – Connect your WordPress setup to third-party asset platforms like Bynder, Cloudinary, or proprietary systems

Metadata and taxonomy support – Tag, filter, and organise assets by campaign, region, usage rights, or custom terms

Reusable media blocks – Share visual content across sites without re-uploading or duplicating assets

Performance optimisation – Deliver responsive and compressed media files via modern CDNs

Role-based access – Control who can upload, edit, or reuse assets across your network

Benefits of scalable media management

  • Reduce asset duplication and manual rework
  • Speed up publishing by surfacing approved assets where they are needed
  • Ensure brand consistency across markets and teams
  • Maintain oversight and governance over licensed or time-sensitive media
  • Deliver performant, accessible media across web and mobile

Read the case study: Harvard Gazette

Enterprise media use cases

Higher Education

Provide centralised media access across departments and faculties. Organise assets by faculty, event, or audience and surface them in the CMS for distributed teams.

Financial Services

Maintain strict control over brand assets and usage rights. Prevent outdated imagery or non-compliant logos from being published externally.

Publishing and Media

Support high-volume editorial workflows with search, filtering, and tagging. Optimise delivery of rich media across articles, apps, and syndication channels.

Enterprise Organisations

Scale campaign asset reuse across teams, regions, and business units. Integrate with corporate DAM platforms or extend WordPress with a secure media hub.

Read the case study: NASA

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When WordPress media management needs to go further

WordPress can power robust media workflows, but you may need extra support if:

  • You rely on a separate DAM platform that needs integration
  • You manage large volumes of video or interactive assets
  • You need rights management or detailed asset lifecycle tracking
  • You want editorial teams to work with pre-approved assets only

We can help you define the right approach and extend WordPress to support it.

Build a better media workflow

Human Made’s Asset Manager Framework has been adopted by publishers, universities, and global enterprises to streamline asset reuse, reduce friction, and ensure control. We help you design a media system that works for your teams and grows with your needs.

Our team can:

  • Build performance monitoring into your media delivery
  • Audit and improve your existing media workflows
  • Integrate WordPress with your DAM or CDN
  • Extend the Asset Manager Framework for your use case
  • Train editorial teams on asset usage and governance

Why Human Made?

We’ve helped enterprise teams solve real-world media challenges in WordPress. From designing editorial workflows to integrating third-party systems, we bring a deep understanding of what it takes to manage assets at scale.

Whether you need a light DAM in WordPress or a custom bridge to your asset infrastructure, we can help you make it happen.

Asset Manager Framework

Get in touch

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