WordPress: Accelerate

WordPress Personalisation & Analytics

Enhanced enterprise marketing with analytics, A/B testing & personalisation

Modern marketing teams need more than publishing tools. They need to understand what works, test new ideas, and tailor content to specific audiences. WordPress now enables enterprises to do all of this within the block editor, helping organisations build smarter digital experiences without extra complexity.

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Personalisation and analytics in WordPress

WordPress has evolved into a powerful platform that empowers enterprise teams to get the most out of their web presence. Through its extensive plugin ecosystem, WordPress offers plenty of tools for audience targeting, testing and optimisation. 

With the right plugin stack, teams can:

  • Segment audiences and deliver tailored messaging by region, role or customer journey stage
  • Run A/B experiments on headlines, calls to action or layouts directly inside the editor
  • Track engagement and conversions at the block or campaign level
  • Deploy consistent messaging at scale across networks of sites while adapting for local markets

For enterprises already invested in WordPress, these capabilities mean data-driven decisions and personalised content can be achieved inside the CMS you already use.

Benefits for enterprise teams

Data-driven marketing – Create, test and refine content strategies based on clear analytics

Scaled personalisation – Deliver tailored experiences without stacking extra plugins or platforms

Operational efficiency – Manage global updates and campaigns from one central source of truth

Compliance-ready analytics – GDPR-safe tracking with flexible hosting options to meet enterprise requirements

Use cases for personalisation and analytics in WordPress

Higher Education

Target promotional calls‑to‑action to students, faculty, or visitors with dynamic content blocks.

Financial Services

Test compliance banners or signup flows and deploy urgent updates across all junior sites.

Publishing and Media

Highlight top-performing modular content, and reuse high-engagement blocks in other articles.

Enterprise Organisations

Send internal announcements or marketing campaigns site-wide while tracking block-level impact.

Accelerate: WordPress personalisation in action

We understand that enterprise teams need trusted tools to power their growth. That’s why we built Accelerate – a WordPress plugin that extends the native block editor with built-in marketing and experimentation tools. It’s designed for marketers and content teams to run tests, personalise experiences, and track results, all within the familiar CMS.

You can:

  • Turn any block into a Global (Synced) Block with analytics
  • Create A/B test variants directly in-editor
  • Deploy Personalised content for audience segments
  • Broadcast internal messages or promos site-wide
  • Analyse performance with a Content Explorer dashboard

All analytics are GDPR-compliant, retained for 90 days, and securely hosted in the EU.

Accelerate key features

Synced Blocks – Extend Gutenberg’s reusable patterns with performance insights

Block-Level Analytics – Track clicks & conversions per block with native metrics 

A/B Testing Blocks – Compare variants to find the best performer, no code required 

Personalised Blocks – Tailor content per audience using the built-in Audience Manager 

Broadcast Blocks – Push global messages or internal ads with impression tracking 

Content Explorer – Discover, group, and optimise all reusable blocks from a central dashboard

Why Human Made?

We have helped global organisations optimise their WordPress platforms for performance, personalisation and agility. From rolling out scalable networks to enabling sophisticated marketing workflows, our expertise ensures enterprises get the most from WordPress.

Whether you run one site or hundreds, we will help you bring smarter, data-driven content experiences to life.

Get in touch

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