The digital landscape is constantly evolving. From regular Google updates for competing in SERPs, to performance benchmarks, legal requirements for accessibility, and keeping up with security standards, it’s more important than ever to have a website roadmap in place to ensure your platform is scalable.
Whether you’ve just launched a new website or are working on improving your current platform, there’s never been a better time to conduct a website audit to uncover any hidden gaps.
Read on as we uncover everything you need to know about website audits, from the how to the what and the why.
What is a website audit?
A website audit is an in-depth analysis of your website or multisite infrastructure, focusing on the critical aspects of your platform to ensure optimum performance.
Conducting a website audit will open the doors to understanding where your next efforts should be focused in order to enhance your digital experience. Unblock any barriers for your website growth, identify key areas for improvements, and examine the potential opportunities you can unlock to achieve your goals and objectives for your website.
Why conducting a website audit is important
Whether your focus is on improving performance, security, accessibility or SEO, a website audit can help you discover actionable improvements and insights about your website.
Conducting a website audit is essential, particularly before making major changes to your platform, like a rebuild, migration, or even evaluating the site after the fact. An audit can help identify if and when something went wrong and how long it’s impacted your site performance. It’ll also uncover the root causes behind any issues.
More importantly, you can gain access to an insightful roadmap for improvements with actionable advice, whilst having a clear structure of where you should focus your development time and marketing efforts moving forward.
4 reasons why you should conduct a website audit
Depending on the type of audit you conduct, it can help you understand and address critical aspects of your website, from performance to security. Here are four key reasons why a website audit is worth your attention:
- Optimise your website’s performance
An audit helps identify factors slowing down your site, such as large files or excessive plugins. Addressing the areas that can lead to lost conversions, such as load times and user experience, leads to better engagement with your audience. - Ensure accessibility and legal compliance
An audit can assess your site’s accessibility for users with disabilities and checks compliance with legal requirements. Making necessary adjustments helps avoid legal issues and ensures a more inclusive user experience, whilst broadening your audience and complying to ADA and the incoming EU Accessibility Act 2025. - Strengthen security and mitigate risks
Website audits expose vulnerabilities that could lead to security breaches. By addressing these risks, you protect your site from potential cyber threats, keeping your data and user information secure. - Enhance SEO visibility
By investigating and making improvements to your website performance, accessibility or security, you will also gain improvements to your SEO rankings and site credibility, increasing the chances of driving more organic traffic.
Optimise your platform with Human Made
For enterprise organisations, security, speed, and accessibility are essential to maximising the potential of web platforms. Human Made’s comprehensive enterprise WordPress audits go beyond surface-level checks to analyse these critical areas in depth, helping ensure businesses are leveraging their websites to full effect.
Through our audits, we provide a clear overview of your platform’s current state, along with tailored roadmaps and actionable recommendations for ongoing improvement. Partner with Human Made to enhance your site’s resilience, performance, and user experience, equipping your team with insights that drive success.
