Welcome to Human Made: Lonnie Tapia

We’re truly excited to welcome Lonnie Tapia as a Director of Client Services, U.S. Lonnie joins our global Sales Department with 14 years of experience in business, strategy, design and branding. Throughout his career, he has worked with a range of amazing clients and well-known brands, held board of directors positions on the American Institute of Graphic Arts, and is a co-author of the best-selling book ‘Best Practices in Packaging’ that has been translated into eight different languages.

Lonnie joins us from his home in Chicago, Illinois, USA. Welcome, Lonnie!

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Thanks for the introduction, Tom. I’m thrilled to be here!

For the past several years I was the Director of Accounts for a super fun branding agency with offices in both Chicago and Vienna, Austria. I’ve been a strategist, producer, front-end developer and designer.

My expertise lies in helping brands, agencies, marketing teams, start-ups and the C-suite find innovative new solutions to build better products, faster. Through my career, I’ve been fortunate to work for some of the worlds biggest and exciting brands including AOL, Whole Foods Market, and many others (a more detailed list can be found on my profile). The work produced with my previous teams has been featured in The New York Times, Bloomberg, Vanity Fair, Elle, Instyle, People, GQ, Details, LA Times, The Wall Street Journal, Wine & Spirits, and various design blogs around the world.

I’m super excited to bring my agency experience in account management, strategy, branding, and design sprints to our Agile-based environment and client base. Human Made is full of hilarious, interesting, and super smart PMs, engineers, business minds, marketing mavens, and designers that I’m excited to spend more time with.

On a personal note, I’ve always loved blogging, photography, and WordPress. I teach gay and queer men how to take awesome self-portraits for their own blogs using a communication system I developed during my career in branding. Visibility matters in today’s world and it’s a personal mission of mine to support diversity and raise up other people’s voices. Thanks for the chat!